Foundation Support

Look closely at the listener profile of the WUIS audience and you will find the vast majority of our listeners are successful, well-educated individuals. These individuals are the decision-makers and doers. And - 80% of public radio listeners say their opinion of a company is more positive when they discover the company supports public radio.

"Our WUIS presence is the most effective radio our agency has undertaken. I've had clients and potential clients come into the office, thanking me for being a WUIS business partner."

State Farm Agent, Daton Kaisner

Regular sponsorship of WUIS can help produce favorable long-term public relations goals and create increased response rates from your key target markets. You can reach management-level listeners who are among the hardest to reach on commercial radio and television. Only 11% of NPR listeners buy a product or select a service because of a commercial radio ad (ICR, Excel Omnibus, May 2001). And you can often accomplish this outreach at a lower cost than with other broadcast media.

WUIS offers a competitive rate card and unique value-added opportunities that can help your advertising budget work its hardest to generate awareness and a favorable image for your institution.

WUIS-WIPA invariably ranks within the top 20 public radio stations in the nation regarding our ability to reach people in our total market area.

• See the WUIS-WIPA coverage area (PDF)

For more information about underwriting opportunities, contact John Wallenstein at (217) 206-6410 or jwall3@uis.edu.